ACT TO EAT

objective

category

The restaurant with a wide variety of menus from Bingsu, Steak, Smoothie, Salad, Appetizer to Toast. Offers you pleasure in every taste and quality over the quantity that worth the price.

The origin of the brand name 'act to eat' is to create a memorable image for the brand by reflecting on the concept of Thai people's behavior that likes to take pictures of the food, then post and share them on Social Media. To express the brand's mood and feelings following the slogan "Ready to Act - Ready to Eat"

Brand identity & Menu design

logo design

The logo is designed with a visual recognition that can be reflected from Thai people's behavior that likes to take pictures of the food. Through the continuous line drawing illustrates expressing fun emotions, forwarding, sharing, and photography your favorite dishes mixed with various sizes of capital letters for catchy and readable purposes.

menu design

The menu photo styling is designed following the brand logo by having a mobile phone, a camera, a food menu, and a 2-fingers pose that expresses fun emotions and feelings to emphasize the brand identity.

clients

ACT to EAT

credit

Design Director by Pongtorn Wachirapoka

Designer by Yuwarat Surattanasathitkul

Photographed & Retouched by Parinya Kawsrito

Exclusive for Andon Design Daily Co.,Ltd.

Copyright © 2020 Andon Design Daily Co.,Ltd

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