ACT TO EAT
The restaurant with a wide variety of menus from Bingsu, Steak, Smoothie, Salad, Appetizer to Toast. Offers you pleasure in every taste and quality over the quantity that worth the price.
The origin of the brand name 'act to eat' is to create a memorable image for the brand by reflecting on the concept of Thai people's behavior that likes to take pictures of the food, then post and share them on Social Media. To express the brand's mood and feelings following the slogan "Ready to Act - Ready to Eat"
Brand identity & Menu design
The logo is designed with a visual recognition that can be reflected from Thai people's behavior that likes to take pictures of the food. Through the continuous line drawing illustrates expressing fun emotions, forwarding, sharing, and photography your favorite dishes mixed with various sizes of capital letters for catchy and readable purposes.
The menu photo styling is designed following the brand logo by having a mobile phone, a camera, a food menu, and a 2-fingers pose that expresses fun emotions and feelings to emphasize the brand identity.
ACT to EAT
Design Director by Pongtorn Wachirapoka
Designer by Yuwarat Surattanasathitkul
Photographed & Retouched by Parinya Kawsrito
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