
AIM ANDA
objective
category
"Aim Anda" comes from the word (im-em), meaning satisfaction both physically and emotionally, enjoyed through the bold, flavorful, and unique Southern Thai dishes. The name "Anda" refers to the Andaman Sea, known for its rich marine life.
logo design
Brand identity
The logo is designed by incorporating the waves of the Andaman Sea into the letter "A," placing water waves in the middle of the letter. The letters are also tilted towards each other to form a triangular shape, symbolizing gentle waves and strong mountains. The "A" can be extracted from the logo to create a pattern, enhancing the brand's visual identity.
The brand uses blue, representing the sky and ocean, red for vitality, and gold for quality. These contrasting colors create an intriguing and appealing brand image.
clients
credit
Design Director by Pongtorn Wachirapoka
Designer by Nuttavee Jiratthitikan
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