CHIHABU

project synopsis

Chihabu is a Japanese skincare brand for Thai people.

Not only do we understand skin condition, we also understand its envzironment.

The Japanese lifestyle has nurtured the brand’s unique identity in questioning

and finding a sustainable solution for skincare.

Chihabu brand is formed from combining five Japanese words, including

自然界 - Nature , 知恵 - Wisdom , 家 - Home , 師 - Specialist , and 市街 - Urban.

From the local wisdom and knowledge of herbs from the Japanese countryside

to testing the products amongst family members until a secret heirloom recipe is

created and passed down from generations to  generations, combined with

modern scientific innovations, Chihabu, a representation of knowledge and

innovations for sustainable skincare was born.