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project synopsis

If you have ever longed for the fascination of oriental civilization and nature, Khaolak Laguna is located on Phang-Nga, Thailand where the various Eastern arts, the nature of the Andaman sea and the greenery of the Khaolak-Lamru National Park combine..


The objective of this project was to create a strong concept and consistent branding for a hospitality concept that offers the contemporary experience of luxury and exhibits a direct connection with the surrounding nature. In brand attitude, the hotel is built according to oriental and luxurious architecture with the scale of high-class rooms, restaurant, spa, pool.. the brand identity image is also particularly focused.​​​​​​​ In the solution, we have focused on its name and meaning, trying to find something abstract & visualize it in a simple graphic form.


Thai textiles began as a way of life and over time, they have become arts. Handwoven and hand-dyed, these textiles require a high level of skills and painstaking attention to detail. Through a designer's unique visions and skills, local weaving techniques and handicrafts are transformed into a brand identity that reflects both a sense of universal elegance and contemporary design.​​​​​​​

logo concepts :

The logo mark is formed by using a simple diamond-shaped icon of Thai textiles. Since the resort pretends to merge with oriental, the imagery reflects this concept in such a way that the organic forms are integrated into the geometry achieving balance.



Brand Identity


Design Director by Pongtorn Wachirapoka

Logo Design by Nuttavee Jiratthitikan

Brand Identity by Yuwarat Surattanasathitkul

Exclusive for Andon Design Daily Co.,Ltd.

Copyright © 2019 Andon Design Daily Co.,Ltd

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process design

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final logo

font set

sticker label


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