KSE MOONCAKE

project synopsis

The mooncake boxes are designed for exclusive clients of Bank of Ayudhya Public Company Limited (Krungsri Bank), Thailand, as the expressing gratitude. They can be filled with four and eight pieces of the mooncake and designed in the same pattern following Krungsri Bank brand’s identity.

clients

category

Package Design

credit

Krungsri

Design Director by Pongtorn Wachirapoka

Photographed & Retouched by Parinya Kawsrito

Exclusive for Andon Design Daily Co.,Ltd.

concept

The Legend of Mooncake

The concept of the project is inspired by a well-known classic tales of the mooncake originated from a belief and imagination. The story told ‘There were rabbits on the moon. They were helping each other making the mooncake with their full of happiness.’ These rabbits have their auspicious words as shown below.

健康 Healthy Life

幸福 Happiness Moment

成功 Ideal of Success

丰富 Live Wealthy