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THE COLLECTION SERIE OF S&P MOONCAKE

project synopsis

category

Each package of the moon cake series was designed to be distinctly, fun and trendy. The only design condition was that all packages needed to be propitious due to the belief that the moon cake is an auspicius pastry of the Mid-Autum Festival.​​​​​​​

Package Design

clients

credit

S&P Syndicate Public co. ltd

Design Director by Pongtorn Wachirapoka

Photographed by Oat Yossaundharakul,

Parinya Kawstito

Exclusive for Andon Design Daily Co.,Ltd.

Copyright © 2011-2014 Andon Design Daily Co.,Ltd

overall

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GOLDEN DRAGON 2012

Since 2012 is a year of “Dragon” in Chinese zodiac. We describe a brand as “Golden Dragon”. Created various type of Dragons illustrations by using oil painting technique. Red and gold works as main color for the design. A final logo design refers to the myth of mooncake.

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S&P MOON CAKE 2012 EXPORT

Showing Chinese culture through chinatown illustration in Bangkok. Chinatown, also known as “Yaowarat”, appears to be the most important trading area for Thai Chinese people.

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S&P MOON CAKE 2013 SPECIAL PACKAGE

Mooncake design packaging for business company and department store. Use dot as main element to create typical landforms. The idea of connecting dots, create sense of unity.

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S&P MOON CAKE 2013

The design of various illustrations of flower with positive meanings. In order to convey the concept of auspiciousness, we use traditional flower illustrations.

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GOLDEN DRAGON 2013

The illustrations portrays golden age of Chinese culture through ceramic traditions.

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S&P MOON CAKE 2014

​Concept Direction by Project no.143

The illustrations shows natural richness of trees and animals by using collage technique.

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GOLDEN DRAGON 2014

The golden dragon Mooncake packaging 2014 is a story of different costume through the decades. Clothing is a communication of culture, It creates a range of social and cultural functions. To enlighten a packaging with some uniqueness, we incorporated a modern graphic vectors with a contrast combinations of color to creates rememberable identity.

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2011   2012   2013   2014   2020   2021

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GOLDEN DRAGON 2011

The design of various illustrations of flower with positive meanings. In order to convey the concept of auspiciousness,

we use mixing techniques between oil paintings, flower vectors and Chinese alphabet.

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S&P MOONCAKE 2011

We created patterns by the mixing elements of Chinese aesthetic illustrations, including flowers, fan, children, sport and animals. Complete the design on a metal and paper box as a series in 4 colors red, yellow, pink and orange.

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