CHIHABU

The movement of light symbolizes the awakening of our 7 senses, empowering us greater strength to fulfill our day.

SUN : the rising sun symbolizes the chasen whisk, heralding new beginnings and a powerful start to each day.

SEA : the sea embodies freshness and tranquility for our bodies and minds. The movement of the reflected waves mirrors the whisking motion of matcha.

LIGHT : the light reflecting off the water shapes a Chawan bowl, evoking movement yet containment in focus.

DAWN : sunrise at dawn marks a golden moment, signaling a fresh start filled with the positive potential that the day will bring.

The reflection of the Sun on the sea symbolizes the promise of a new day, evoking a sense of renewal and fresh beginnings. This imagery, with its layered reflections, resembles a chawan matcha bowl, while the rising Sun represents the chasen math whisk in motion. The overall desng evkes an awakening our 7 SENSES, inviting strength, rejuvenation and mindfulness.

Brand identity