CHIHABU

The logo is designed using the shapes that represent the café’s products and services, namely, images of ‘croissant’ and ‘coffee bean.’ Moreover, the café is located on Koh Chang, a famous tourist attraction which is described as the pearl of the sea. We therefore use ‘peal’ as another symbol of the logo. When combined, we have a logo that shows images of a croissant-shaped clam that holds coffee beans instead of pearls. As for the logotype, the letters are simplified, making them easily recognizable; but with added funny features, such as curves that look like small waves over the ocean.