Holiday pastry with the launch of the Moon Cake product for the first time, Aiming to impress the customer group, the intention is to make the Moon Cake box more than just a container for pastries. The goal is for the box to be a representation of blessings, capable of narrating positive stories to the recipients.
Visual & Packaging Design
The depiction of the mountain symbolizes a sacred place known as the 'Garden of the Gods,' portraying abundance alongside eight species of birds: swans, magpies, swallows, Mandarin ducks, cranes, peacocks, eagles, and pheasants.
These eight birds symbolize prosperity through their coexistence in the midst of peonies, known as the 'King of Flowers.' This symbolizes wealth, fortune, and prosperity. The number '8' is hidden within the moon and a bat, representing endless completeness and infinite blessings.
The intricate line patterns in the artwork are meticulously defined, with each line clearly detailed, omitting unnecessary details to ensure a comfortable viewing experience.
The use of a special 2-color printing technique makes the artwork exceptionally distinctive.
Design Director by Pongtorn Wachirapoka
Designer by Niravit Kaewbubpha
Illustrator by Niravit Kaewbubpha
Model by Orathai Rungrotjanalak
Photographed by Parinya Kawsrito
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