KHUNCHUI | andondesigndaily

KHUNCHUI KAPROW

objective

category

Khun Chui Kaprow was born out of a deep love and passion for the Kaprow dish, bringing this affection into the brand "Khun Chui Kaprow." The name is derived from the aromatic scent of stir-fried Kaprow, which can be smelled from afar, instantly revealing what dish is being prepared.

logo design

Brand identity

The logo design interprets the word "ฉุย" (Chui), which means the fragrant aroma from cooking wafting through the air. It is crafted in a logotype style, with newly created characters that resemble smoke, evoking the sense of the aromatic "Chui" in a contemporary Thai-Hong Kong style. The sweeping lines of the logo can be adapted into a pattern, used as the brand’s graphic elements, enhancing brand recognition.

clients

Khunchui Kaprow

VIA :

https://www.facebook.com/KhunChuiPadkaprow

https://www.instagram.com/khunchuixkaprow/

credit

Design Director by Pongtorn Wachirapoka

Designer by Niravit Kaewbubpha

Exclusive for Andon Design Daily Co.,Ltd.