LUXLIFE

objective

category

This is a brand of hair care products. The products were originally created by a group of housewives from a local community. The group developed several hair care products such as shampoo, hair conditioner, and hair serum. They eventually perfected their recipes and created high-quality products. Their products are made from natural extracts of ‘Ka Meng’ and ‘Thong Pan Chang’. The group even won the OTOP award for 5 consecutive years. Previously the group just sold their products without any brand name. We want to create a brand that will increase the value of their products while helping their local community. Having an easily recognizable brand will also help elevate the products to the international market as the group aims to export its products worldwide.

Brand identity, Visual design,

Package design

concept design

The design direction of this logo focuses on presenting a lifestyle that reflects the targeted consumers who have an elegant taste for beauty. The logo is designed to look luxurious through the use of curved letters. The logo communicates using the text ‘LUX’, which represents the quality of the products, in combination with the text ‘life’, which represents both life and lifestyle. The link between the letters X and L also nicely reflects the brand’s image in a unique way.

The graphic design of this logo aims to make the brand more memorable, creating unique charm for both the brand itself and the product’s packaging.

The design was created from the main ingredients of the products, namely, ‘Ka Meng’ and ‘Thong Pan Chang.’ The original images of these ingredients were reproduced and represented in a new light, by cutting down various shapes and details, giving the viewers a sense that these products have gone through the complex process of scientific research and experimentation.

clients

Campus Coffee Roasters

VIA :

https://www.facebook.com/luxlife.co.th

https://www.instagram.com/luxlife.co.th/

credit

Design Director by Pongtorn Wachirapoka

Designer by Nuttavee Jiratthitikan

Designer by Napatsorn Jantananon

Exclusive for Andon Design Daily Co.,Ltd.