PRIMARY

project synopsis

category

objective

The packaging design presented sense of natural and the benefits of Thai jasmine rice which is the main ingredient. Also create a sustainability visual and valuable package. 

 

logo concept

“PRIMARY” reflects the brand as the origin of natural. We use the symbolic of rice to create memorable visual yet clean and simple. 

 

packaging concept

Primary is a skin care brand that deeply concern about preventing skin from the effects of free radical. In addition to pre-biotic and pro-biotic which incredibly act as skin barrier making your skin become healthier. Following from the Logo, We use rice to create main visuals on the packaging as to enhance the benefits of the serum. We use paper with texture, given the look and feel of a quality hand-crafted paper. However, we add more value by using copper foil on logo and some part of the packaging. 

clients

Logo & Package Design

credit

Design Director by Pongtorn Wachirapoka

Logo Design by Nuttavee Jiratthitikan

Package & Visual Design by Natcha Dusadeepun

Photographed by Parinya Kawsrito

Exclusive for Andon Design Daily Co.,Ltd.

Copyright © 2019 Andon Design Daily Co.,Ltd

showcase

process design

final logo

01   02   03   04   05   06   07   08   09   10   11   12   13   14   15   16

17   18   19   20   21   22   23   24   25   26   27   28   29   30   31

       11 

                                 2019 

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