CHIHABU

objective

The packaging design presented sense of natural and the benefits of Thai jasmine rice which is the main ingredient. Also create a sustainability visual and valuable package. 

 

logo concept

“PRIMARY” reflects the brand as the origin of natural. We use the symbolic of rice to create memorable visual yet clean and simple. 

 

packaging concept

Primary is a skin care brand that deeply concern about preventing skin from the effects of free radical. In addition to pre-biotic and pro-biotic which incredibly act as skin barrier making your skin become healthier. Following from the Logo, We use rice to create main visuals on the packaging as to enhance the benefits of the serum. We use paper with texture, given the look and feel of a quality hand-crafted paper. However, we add more value by using copper foil on logo and some part of the packaging.