is a fashion brand that manufactures clothing, bags, pants and shoes that are designed to meet the physiological needs of Thai women and can be worn in daily life, both formal and informal settings.
Inspired by the icon logo, which consists of two curved lines representing the curvature of a female body figure combined to form a W-shape representing the initial letter of the brand name.
font & color design
The brand fonts are chosen to be readable with a modern look style, including cursive characters for emphasis the brand’s sweet appearance.
The brand’s colour represent sweetness and simplicity, which correspond to the colour tone of the clothes and can be perfectly mixed together.
Design Director by Pongtorn Wachirapoka
Designer by Waratchaya Boonket
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